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Which CRM Is Best For A Startup?

Damon Williamson
Damon Williamson
Copywriter
July 27, 2023
6 min read
Which CRM Is Best For A Startup?

Just launched a new startup? Well, we know how everything goes. You are probably feeling completely overwhelmed by the endless to-dos. Finding the best hires, attracting leads, and retaining already existing customers—all these are common for any startup since they're just the beginning of a company's life cycle. Finding a good piece of software beforehand to help you handle all these things is halfway to success.

In this article, we’ll tell you a little more about the best software pick for any startup: an all-in-one CRM with all the essentials for your business: customer and lead management, project planning, finances, and more.

What Is A CRM System?

You may be wondering what a CRM system actually is or what it can do for you. A CRM system can help you build strong, long-term relationships with your customers and may even help you monitor every step in the sales process.

Ultimately, a CRM system like Flowlu deepens your relationships with customers, suppliers, stakeholders, leads, and anyone else, in a nutshell. It’s a life-saving feature for any startup since finding new clients is extremely important.

Which CRM Is Best For A Startup?

A decade ago, finding a good CRM and buying it was a tough task. CRMs weren’t able to handle all the important sales and marketing aspects, but their prices were extremely high, so barely any startup could afford them. Moreover, implementing it in a business took much longer than it does now. Now, CRM software has become essential for a startup to succeed. The growing amount of customer management software on the market led to prices dropping and software development companies constantly developing new features to attract clients.

Anyway, not all companies know about the CRM revolution; that’s why some companies don’t have one and don’t even know how to find a good piece of software.

Lead Management

One of the most important features a CRM for startups needs to include is lead management. You know that you need customers, but you also need to find new leads all the time. But it's not just a question of finding them. It's a question of finding the best-targeted leads and nurturing them so you can convert them into customers. With Flowlu, you can not only capture new leads directly from your website using specific web forms, but you can also manage and nurture them by only using the platform. You can reach your leads either by email or phone. Both options are available in Flowlu. And the good news is that all your communications, whether by email or phone, will be recorded and can be viewed at any time. So, when you are talking to a lead, you always know if there was any previous communication, what the messages exchanged were, and when they happened, among other things.

Sales Pipeline Management

But more than this, Flowlu CRM also allows you to get a good idea of your sales performance. You can determine how each stage of your process is doing and why you're missing sales, identify the reasons, and address them. As you can easily understand, this will save you a lot of time.

One of the best things about managing your sales pipeline using Flowlu is that you can take advantage of automation. You know that there are many repetitive, manual tasks that can take forever to complete, not to mention that they may include errors and mistakes. With our CRM system, you can easily set follow-up tasks, create projects, or send emails to your leads.

Marketing Automation

No startup can grow without marketing. After all, you need to spread the word about your company and the products or services that you're offering. However, you want to ensure that you can come up with targeted marketing campaigns where you can get the most leads for your business.

The good news is that defining your buyer persona or target audience is easier when you're using a CRM. Since you can access a wide range of information about your customers, your marketing department can use this information to better target their messages. Besides, you'll also know where your audience is, which will save you a lot of time and money along the way.

But creating good, targeted marketing campaigns is just one part of the equation. You also want to ensure that you can transform these new leads into customers. With Flowlu, you can get instant, real-time notifications when customers and leads interact with your business. This way, you can answer all questions faster and close deals sooner.

Even though getting notifications from interested leads and customers is good, some notifications aren't needed. With our CRM system, you can easily use intuitive settings to choose which updates to follow.

Dashboard And Reports

With Flowlu, you can have quick access to all the vital information within the app. Dashboard widgets will help you quickly understand your financial situation and monitor the status of tasks, sales opportunities, and projects. Since you don’t have lots of numbers to consider when you’re a startup, a dashboard can be a powerful tool to help you analyze what’s going on with your business.

While for most business owners, checking their finances is the worst part of their jobs, you need to understand that this is something that you need to do frequently. And Flowlu CRM makes it all easier.

You can get frequent reports on your expenses, revenues, cash flow, and others to make sure that you know where you're standing at each point. If you manage all your company’s finances within Flowlu, making up a report will be a breeze.

Improve Collaboration

One of the reasons why so many startups fail in the first couple of years is that there isn't enough collaboration between teams or departments. For example, if your sales and marketing teams don't collaborate, you may be missing a lot of sales. On the other hand, if you manage to improve their collaboration, you may see an increase in your business's up-selling and cross-selling.

With Flowlu, you can easily allow all your teams to access our platform, where they can see all the data. Besides, you can find a chat on the platform that your employees can use for multiple things. From drawing attention to a specific opportunity to tag someone in a comment to share ideas and discuss details to requesting an urgent response or expert assistance, your employees can do it all within Flowlu's platform.

Bottom Line

There's no question that running a startup is a huge challenge for anyone, even if you have a lot of experience. So, you want to ensure that you use the best tools to help you along the way so your startup can be a success.

With Flowlu, you'll be able to save time and money in the process since it will allow you to improve all areas of your business at the same time.

FAQs
See the most answers to the most frequently asked questions. You can find even more information in the knowledge base.
Knowledge base

A CRM system is a software application that helps businesses manage their customer relationships. It can be used to track leads, customers, and sales opportunities, as well as to store customer data and track interactions.

  • Track and manage customer relationships: A CRM system can help startups to keep track of their customers' contact information, purchase history, and other important data. This information can be used to personalize customer interactions and provide better customer service.
  • Automate sales and marketing tasks: A CRM system can automate many of the tasks involved in sales and marketing, such as lead generation, lead scoring, and email marketing. This can free up time for startups to focus on other aspects of their business.
  • Gain insights into customer behavior: A CRM system can track customer behavior, such as which pages they visit on a website or which products they purchase. This information can be used to improve the customer experience and increase sales.
  • Lead management: The CRM system should have the ability to track leads, assign leads to team members, and track the progress of leads through the sales funnel.
  • Sales pipeline management: The CRM system should have the ability to track sales opportunities, set deadlines, and track the progress of sales opportunities through the sales pipeline.
  • Customer relationship management: The CRM system should have the ability to store customer data, track customer interactions, and personalize customer communications.
  • Reporting and analytics: The CRM system should have the ability to generate reports and analytics that can be used to track the performance of your sales and marketing efforts.
  • The size of your startup: If you are a small startup, you may not need a CRM system with all of the bells and whistles. However, if you are a growing startup, you may need a CRM system that can scale with your business.
  • Your budget: CRM systems can range in price from free to hundreds of dollars per month. It is important to choose a CRM system that fits within your budget.
  • Your specific needs: The CRM system should meet the specific needs of your startup. For example, if you are a B2B company, you will need a CRM system that is designed for B2B sales.
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