60 E-commerce Stats for 2025: Global, Mobile, and Social Commerce
The driving forces behind this boom are mobile commerce and the rise of social shopping. Mobile devices now account for a majority of all online sales, making the smartphone the go-to device for today’s shoppers.
At the same time, social media platforms are transforming discovery of products into direct purchase points, with social commerce expected to generate trillions of dollars as users shop online via their favorite social media sites.
This report presents you with up-to-date statistics that will help you understand the current ecommerce market situation and strategize for the coming years.
This analysis covers high-level sales and pure shopping data, and also looks at operational factors from managing shipping and delivery expectations to mitigating the rising costs of returns and online fraud.
Look at the real data and ensure your business is in the best position for growth in the online commerce industry.
Top Ecommerce Facts for 2025
Let’s highlight the most important ecommerce statistics that define the market today.
- Three billion people will buy something online in 2025.
- Worldwide ecommerce sales will amount to $6.42 trillion in 2025.
- Social commerce sales will hit the mark of $1.17 trillion in 2025.
- Mobile commerce will account for 59% of total online retail sales in 2025.
- Amazon accounted for 37% of all U.S. online sales in 2024.
Global Ecommerce Statistics
E-commerce sales worldwide are rapidly growing. People turn to online shopping both out of convenience and as a hobby. I’ve taken a global look into online sales so you can make better decisions for the future.
1. Ecommerce sales will reach $6.42 trillion in 2025
Worldwide ecommerce sales are expected to total $6.42 trillion in 2025. The valuation is immense. It shows the scale of the market. Every online business must adapt to increase this number even further.
2. Ecommerce growth is projected to hit $7.89 trillion by 2028
Ecommerce sales are forecasted to grow to $7.89 trillion by 2028 on a global scale. Its trajectory is clear, steady, and positioned to sell more.
3. Over three billion people will purchase online in 2025
More than three billion people will make a purchase online in 2025. This makes nearly half of the global internet population of active online shoppers.
4. Online sales will account for a quarter of global retail by 2027
By 2027, online sales are expected to make up close to a quarter of total global retail sales 22.6%. This dramatic increase in share shows the ongoing dominance of e commerce in the world.
5. China remains the leading e-commerce market worldwide
China will be the largest ecommerce market for the next few years. It is shadowed by the United States. Their continued spending is estimated to keep these markets in the top place worldwide.
6. US ecommerce sales are projected to surpass $1.17 trillion in 2025
Ecommerce sales in the United States are expected to reach $1.17 trillion by the end of 2025. By all accounts, U.S. ecommerce is the second largest market.
7. Global B2B ecommerce sales are projected at $32.11 trillion in 2025
The global B2B ecommerce market is expected to reach the mark of $32.11 trillion in 2025. There are rich opportunities for companies selling to other businesses.
Online Shopping Statistics
Of course, businesses want to know what drives consumers’ purchasing decisions. In the following online shopper statistics I focus on behavior, buying habits, and the motivation behind a typical online purchase.
8. Average shopping cart abandonment rate is 70.22%
The average shopping cart abandonment rate is 70.22%. E commerce websites with streamlined checkout experiences see a smaller number of abandoned carts.
9. 90% of shoppers abandon their purchases due to high shipping costs
Over 90% of shoppers tend to abandon their online purchase if they discover that the shipping costs are too high. Shipping is less about convenience and more about customer expectations.
10. 79% of consumers are more likely to shop online with free shipping
79% of consumers say that free shipping makes them want to shop online more. Offering a free delivery option is a nearly universal strategy among top retail stores.
11. Nearly 99% of shoppers check product reviews before a major purchase
99% of shoppers read product reviews before making a major purchase. Ecommerce platforms must ensure that all products have customer feedback to help with conversion.
12. Half of online purchases are driven by Millennial and Gen Z shoppers
Half of consumers making online purchases are from the Millennial and Gen Z demographics. This younger demographic represents the total future of the ecommerce industry.
13. 85.6% of consumers shop online at least once per month
Roughly 85.6% of consumers use online platforms for shopping at least one time per month. That’s a massive increase in digital shopping frequency across worldwide users.
14. Fashion is the top product category by online sales revenue
Among all consumer products, fashion is the leading category by online sales revenue. The fashion e-commerce segment is forecasted to reach over $920 billion in 2025.
15. 87% of consumers say the product description is the most important factor
When a customer cannot inspect an item in person, 87% of consumers believe the quality of the product description is the most important factor when deciding on a purchase. Comprehensive and accurate website content helps with conversion.
16. 49% of shoppers make unplanned purchases due to personalization
49% of shoppers bought a product on a whim after receiving a personalized recommendation from a brand. Data-driven suggestions are powerful influence tools.
17. 52% of global shoppers buy from international retailers
More than half, 52% of online shoppers, report buying products from retailers in other countries. There is an enormous opportunity for international ecommerce growth and cross-border sales.
18. 43% of ecommerce traffic comes from organic Google search
43% of all ecommerce website traffic comes from Google's organic search results. SEO is not dead. It’s not replaced by GEO or AEO. SEO is a critical part of any modern ecommerce strategy.
19. Philippines is one of the fastest-growing ecommerce market worldwide
The Philippines has one of the fastest-growing ecommerce markets. It has a projected market volume of $18.82 billion by 2030. Emerging markets are taking their share of the worldwide economic growth.
Mobile Commerce Statistics
Mobile commerce, or m-commerce, is now the dominant channel for online sales worldwide. These mobile shopping statistics tell us how important mobile optimization is for any respectable ecommerce business.
20. Mobile commerce is expected to account for 59% of total online retail sales
Mobile commerce will account for 59% of total online retail sales (or $4.01 trillion) in 2025. Mobile devices are easy to carry, and now extremely easy to use for online shopping.
21. 1.65 billion people are expected to shop via smartphone in 2025
Approximately 1.65 billion people are expected to shop via smartphone in 2025, which is one-third of the global digital population. Omnipresence of mobile devices continues to drive commerce growth.
22. 70% of mobile shoppers prefer e-commerce apps over websites
70% of U.S. mobile shoppers prefer to make purchases through dedicated ecommerce apps rather than mobile websites. Dedicated app experiences give a business a competitive advantage.
23. Number of smartphone users will reach six billion by 2027
The number of smartphone users globally is expected to reach 6 billion by 2027. There is a massive audience of smartphone users. Most will use their phone at least once to buy something. Mobile commerce is a land of opportunities.
24. Mobile devices will exceed 60% of all online web traffic in 2025
Mobile devices account for over 60% of all web traffic online in 2025. Mobile is starting to become the first place to search for products and services.
25. Mobile devices generate 78% of all retail website traffic
Smartphones generate nearly 78% of retail website traffic globally. Mobile devices give by far the easiest access to online stores. Design and optimize your landing pages to target the mobile audience first.
26. Mobile shopping carts have an abandonment rate of 85.65%
Despite the high mobile traffic, mobile shopping carts face a significantly higher abandonment rate of 85.65%. The complexity during checkout is often cited as a major challenge for mobile commerce.
Social Commerce Statistics
The integration of shopping directly within social media platforms led to a real social commerce boom. The social selling market is fast. Retailers have to adapt their propositions to these conditions to be able to reach consumers now and in the future.
27. Global social commerce sales will reach $1.17 trillion in 2025
Global social commerce sales are projected to reach $1.17 trillion in 2025. Shopping via social media is a profitable mechanism. This commerce trend with a social angle will continue to bring in new customers.
28. U.S. social commerce sales will exceed $80 billion in 2025
Social commerce sales in the United States are forecast to exceed $85.58 billion in 2025. This makes the United States the second largest social commerce market after China.
29. Facebook will reach 80 million social shoppers in the US in 2025
Facebook is one of the main social media platforms, with a forecasted reach of 80 million social shoppers in the United States by 2025. The massive audience and presence of influencers make it one of the primary pillars of social commerce.
30. 1.4 billion people use Instagram for shopping online
Instagram offers a native social commerce experience as it allows users to purchase without leaving the platform. 1.4 billion people take advantage of this functionality.
31. 44% of Instagram users shop on the platform every week
According to Instagram’s own survey, 44% of its users shop on the platform every week. There’s a powerful and recurring spending habit among its audience.
32. TikTok Shop drove a 26% increase in U.S. social commerce sales in 2024
The launch of TikTok Shop helped drive a 26% increase in U.S. social commerce sales in 2024. Entertainment with direct shopping seems to be the most prospective model for e-commerce.
33. Millennials account for 33% of social commerce spending
The largest demographic in the market is Millennials at 33%, closely followed by Gen Z standing at 29%. High engagement with social media and tech-adaptability of both generations make them a valuable target audience.
34. Social commerce will account for over 17% of total online sales in 2025
Sales through social networks are expected to represent over 17% of total online sales in 2025. Social selling is no longer experimental; it has proven its value as a powerful channel for sales.
35. 72.9% of consumers globally research brands on social media before buying
A huge percentage, 72.9% of global internet users, now research brands or products via social platforms before making a purchase. Being live on social media instantly garners a certain amount of customers’ trust and helps to jumpstart the buying journey.
36. Asia-Pacific market accounts for 90% of global social commerce
The Asia-Pacific market is responsible for 90% of the global social commerce market value. Western businesses have to rethink their approaches to social media to keep up.
37. China's social commerce conversion rate reaches 30%
China is the world’s premier adopter of social shopping. Brands there achieve a social commerce conversion rate of 30%. Live streams entertain and immerse millions of viewers, speeding up customer journeys from awareness to purchase.
Ecommerce Industry Statistics
The ecommerce industry landscape is dominated by a select number of top global platforms and retailers. Here are some valuable statistics to give you an idea of this world.
38. There are over 28 million ecommerce websites globally
As of 2025, there are over 28 million ecommerce sites worldwide. With so many websites publicly available, we understand now just how competitive the ecommerce market is.
39. Amazon accounted for 37% of all U.S. online retail sales in 2024
Amazon is responsible for 37.6% of all U.S. online retail sales in 2024. This substantial share makes Amazon the single biggest ecommerce retailer worldwide.
40. Walmart’s e-commerce sales increased nearly 22% to 26% year-over-year
Walmart's ecommerce sales increased nearly 22% to 26% year-over-year in Q2 2025. This giant of retail is a leader of digital transformation both at home and on foreign markets.
41. Millions of online stores use platforms like Shopify worldwide
The total number of online stores is difficult to track precisely, Shopify alone hosts millions of unique websites and online commerce storefronts worldwide (4.82 million active stores as of 2025).
42. Shopify and Wix power nearly half of all global ecommerce sites
Shopify and Wix power a combined 49% of all online stores. This makes them the top platform choices for new businesses to start their digital journey.
43. Grocery is expected to top U.S. online sales categories by 2026
The online grocery market is forecast to lead U.S. online sales by 2026. This shows that ecommerce matures as it captures perishable goods in its sphere of influence.
Ecommerce Delivery Statistics
I’ve dedicated this section to the operational realities that dictate profitability in modern ecommerce. This includes the rising costs of reverse logistics and increasing threats of fraud.
44. Average ecommerce return rate is significantly higher at 16.9%
The average ecommerce return rate was approximately 16.9% in 2024. There needs to be a strong returns management policy for continued ecommerce profitability.
45. Returned products cost U.S. retailers $890 billion in 2024
Consumers returned products worth a staggering $890 billion in 2024 in the United States. There is a clear gap in efficient promise fulfillment that stops retailers from higher revenues.
46. Ecommerce companies lose an estimated $48 billion to fraud annually
Ecommerce companies are estimated to lose $48 billion to fraud each year. Every $100 in fraudulent orders results in $207 in losses to the business due to fees and shipping costs, which shows that the true cost of fraud is exponential.
47. Cost of online payment fraud will exceed $362 billion between 2023 and 2028
The cumulative merchant loss to online payment fraud will exceed $362 billion between 2023 and 2028. This makes cybersecurity and payment trust critical components of any ecommerce strategy.
48. Clothing has the highest return rate at 25% in 2025
Clothing has the highest return of any category, accounting for 25% of all ecommerce returns. Developing mechanisms for reducing clothing returns is a part of an ecommerce strategy that can give significant benefits to the business.
49. 82% of shoppers cite free returns as an important consideration
Up from 72% last year, 82% of shoppers in 2025 point to free returns as a decisive factor when making a purchase online. Free returns are a critical expectation now; they’ve come a long way from a perk to a standard.
50. 61% of shoppers want their orders within 1-3 hours
A 2023-2024 study cited by Invesp notes that 61% of shoppers expect their packages within 1 to 3 hours. Shopper expectations of delivery speed reached extreme levels; businesses have to find a way to keep up.
51. 76% of first-time customers will shop again after a smooth return
76% of first-time customers report they are likely to shop again with a retailer who provides a smooth and hassle-free returns experience. Positive post-purchase customer service is essential.
Online Shopping Trends Statistics
This section gives us a glimpse of the future of ecommerce. It’s dominated by faster adoption of technology, internationalization, flexible payment methods, and sustainable practices.
52. AI in e-commerce market is projected to reach $8.65 billion in 2025
The AI in the ecommerce market is projected to reach $8.65 billion by the end of 2025. This substantial increase in spending will revolutionize online shopping over the next few years.
53. 80% of retail executives expect to adopt AI automation by 2025
80% of retail executives expected their companies to adopt AI-powered automation by the end of 2025. Executives expect a lot from application of AI, with main areas being efficiency of processes and elevated customer service.
54. Buy now, pay later (BNPL) market is projected to reach $23.37 billion in 2025
The global BNPL market is projected to grow from $23.37 to $83.36 billion by 2034. BNPL is becoming a fixture in finance on a global scale. It’s not a fleeting trend, but a fundamental shift.
55. Gen Y and Z use BNPL as a payment option the most
According to the J.D. Power 2025 study, 43% of consumers belonging to Gens Y and Z use BNPL services. To cater to the buying habits and preferences of younger generations, businesses need to adopt BNPL ASAP.
56. China's market will continue to lead with the highest estimated revenue in ecommerce
China’s total online sales amounted to almost $1.5 trillion in 2024; the United States ranked 2nd with $1.2 trillion. China’s ecommerce dominance shows no signs of slowing down as their influence continues to spread internationally.
57. 61% of online shoppers state that eco-friendly packaging influences their purchase decisions
Ryder E-commerce Consumer Study for 2025 tells us that eco-friendly packaging is still a major factor that impacts shoppers’ purchase decisions, with 61% saying it contributes. Investing in sustainable packaging is a worthwhile endeavor with good long-term prospects.
58. 90% of consumers are willing to buy from brands with sustainable packaging
A majority, 90% of consumers, are eager to buy from brands that provide sustainable packaging. There is an advantage for businesses that take environmental responsibility seriously.
59. 72% of consumers actively buy environmentally friendly products
72% of consumers report actively buying more environmentally friendly products. It’s not a simple preference; this is a conscious effort to find products that align with their values.
60. Digital payments accounted for 66% of global ecommerce transactions in 2024
Digital payments (including digital wallets, BNPL, and crypto) accounted for 66% of global ecommerce transaction value in 2024. Digital is the preferred way for consumers to pay online.
Bottom Line
The data shows that growth of the ecommerce sector is not going to stop in the foreseeable future.
Global sales are soaring and the number of active online shoppers is multiplying. Mobile is best for conversion, while social media is now a preferred medium for product discovery and direct shopping.
At the same time, there are risks: rising shipping costs, amplified returns, and online fraud. AI and security investments become a mandatory part of annual spending.
The presented statistics give us a picture of 2025 and beyond. Now, it’s up to ecommerce businesses to examine the data, adapt, and take advantage of these trends, making them part of their forward strategy.
The global ecommerce market will reach $6.42 trillion in sales in 2025.
Online retail sales will account for 22.6% of total global retail sales by 2027.
The Philippines currently has one of the fastest-growing ecommerce markets globally, with a projected market volume of $18.82 billion by 2030.
The average shopping cart abandonment rate is 70.19%.
Social commerce sales will reach $1.17 trillion globally in 2025.
