When it comes to managing SEO projects, indeed there is no need to reinvent the wheel. The old and live-proven Agile methodology will be enough to achieve the project goals, so below are ten tips and practices for managing SEO projects as effectively as possible, promoting transparent collaboration and prioritizing the customer’s needs.
Top 10 Tips for Effective Project Management for SEO Agencies
How to effectively manage SEO projects? SEO agencies often face this issue. Since SEO involves the work of several specialists to achieve a common goal, it is to manage SEO projects with these specifics in mind. Below, you will find some effective tips to help organize the project management process properly.
1. Ensure Effective Communication
Consistent communication is essential for the successful completion of each process. Mini-meetings on a weekly basis are what you need in order to effectively complete the project. Some people prefer daily meetings, but if we talk from the point of view of the performance of the entire team, meeting on a weekly basis or at the beginning of the week and at the end is a more rational approach.
As far as the project manager is concerned, it is necessary to work hard to keep the channels of communication open. This ensures that there will be all the necessary information that you can communicate with the team as well as clients.
2. Delegate Tasks
It is crucial to understand that in order to complete the project effectively, you should not demand the impossible from the team. If you do not have a specialist from some area, then you should think about seeking help from third-party specialists. For example, if you do not have a link builder or guest posts writer, then it is worth considering third-party help. As a solution, you can get help from Adsy.
Delegation allows you not to waste time on mistakes. Therefore, if you do not have a specialist in the team to perform some task, it will be more rational to use third-party help than to make mistakes due to the incompetence of team members in this matter.
3. Inspire Collaboration
A talented and experienced project manager should motivate the entire team and inspire collaboration between team members. It is necessary to create a favorable atmosphere in the team in order to ensure effective teamwork. If in your team the tasks of SEO are assigned to a large number of specialists, then teamwork is something you cannot do without.
4. Manage the Process
As a project manager, you must have a deep understanding of the process and SEO strategy the project follows. If you don’t understand the process and have no KPIs, it can lead to certain misunderstandings. This may affect the entire project.
Along with the process, it is also important to understand the technical side, which will help you control all stages of the project. It is also recommended to use various tools that will give a complete picture of what is happening with the project. The most common tool in SEO is Google Analytics.
5. Make a Clear Plan
Prepare a precise plan and let team members know what your plan is. Always set a goal for project completion according to the priorities of the project and the clients. This information should be available to all team members. Various tools can be used to ensure that all team members have an understanding of tasks and deadlines, for example, Flowlu task management software.
6. Understand the Client’s Expectations
Always keep your clients informed about the current status of the project. In addition, also inform them of future issues that may arise. Client portal may come in handy here. Add your clients as external users and demonstrate your project performance in real time.
It is also worth understanding that all team members must understand what the customer wants. For example, designers need to cooperate with the customer constantly since often there can be a lot of questions in the framework of design.
7. Build a Communication Strategy
Prepare a precise communication strategy and analyze its effectiveness at every level of the process. We are talking about communication both at the team level and interaction with the customer.
The team must clearly understand what the client wants in order to get the job done right. Therefore, choosing the right communication strategy is what will increase the effectiveness of the strategy implementation.
8. Define the Unnecessary Information
A talented project manager must be able to understand the requirements of the client. Moreover, it is vital to understand that often the requirements of clients can change, which is a significant point in the risks. For example, your writers may prepare content. But the customer may be dissatisfied with the list of topics and all explanations regarding the rationality and effectiveness of such content may be meaningless.
Therefore, the project manager needs to constantly communicate with the customer so as not to redo all the work to complete the project. This approach will allow you to provide team members with fresh and relevant information. P.S. Also, do not forget that new trends in the industry may appear. Therefore, it is necessary to track all innovations and inform the team.
9. Ensure Transparency
Transparency in the work is what can increase the efficiency of the entire team. The key task of the project manager is to increase the transparency of the project for all team members. The bottom line is that it is necessary to clearly communicate all the important information to team members. This helps to successfully complete the SEO project.
In order to achieve transparency of work, all the above recommendations help. Access to information and communication at the level of the whole team is what will allow you to work effectively on the SEO project.
10. Monitor Problems and Provide the Fast Solution
Problems that arise are something that need to be dealt with immediately. If one team member encounters a problem, it is important to understand that within the framework of SEO projects, this can lead to a slowdown in obtaining the final result. Moreover, it can lead to more serious consequences.
Therefore, it is necessary to monitor the occurrence of all problems and take action immediately. To do this, you need to go back to the seventh tip and get feedback from all team members regarding the performance of tasks on a daily basis. This will help to quickly detect the problems and find the right solutions.
Managing SEO projects is challenging since the overall performance equally depends on the team members. What’s more, SEO algorithms are changing frequently as well, so you have to always stay up to date. Use the tips from this article for better SEO project management and better results for your customers.
About the Author
Mary Hunter is a successful American freelance lifestyle blogger with advanced writing skills. She had experience in editing, marketing, and her works appeared in different publications and website articles. Her main goal in life is not to set up any goals and keep working every day.