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How Can HR Benefit From CRM?

April 14, 2023
6 min read
How Can HR Benefit From CRM?
Learn how CRM software boosts the productivity of HR managers, helps organize employee personal data, and improves overall productivity.

HR or human resources teams have been seeing their tasks evolve in the last couple of years. While in the old days they had very clear objectives like handling recruitment processes, offering training, and making sure that workers were always paid on time, they are now required to do more. HR teams need to do more than simply handle employees.

The truth is that companies’ missions have been changing also. With more and more companies focusing on customers and cultivating staff happiness and satisfaction, it’s normal that human resources departments also change their missions. Ultimately, when staff is happy, they are more effective and productive which will lead to an optimization of the customer’s journey. This is one of the main reasons why using a CRM system like Flowlu is so important for human resources.

How Can HR Benefit From CRM?

Simplify The Recruitment Process

It seems that things don’t stop changing in the business world. And they don’t. This is why you need to keep on top of these changes and make the effort to keep standing out.

Just some years ago, the recruitment process used to be very complex. However, HR teams need to complete more tasks. This means that they need to simplify this process but also make sure that it continues to attract the best candidates.

When you are using a CRM system like Flowlu, you’ll be able not only to filter the best candidates but also to monitor their responses and assess the quality of hire.

One of the main advantages of using our CRM system is that you can even segment your candidates. For example, you might score them according to their skills, interviews, performance, or even based on their past experience. The good news is that you can take advantage of automation to make the process faster and avoid errors.

Accelerate Payroll Management

HR departments are still in charge of many accounting tasks. Even though you may already be using some external tools or applications like QuickBooks for example, you’ll be glad to know that you can take advantage of the same functionalities within a good CRM system. You can continue to keep track not only of the performance but also sick leaves, holidays, and much more.

If you think about it, you’ll be saving a lot of time and headaches between the human resources and accounting departments. They will not only be able to use the same resources but communication will be a lot easier since it can be done directly in Flowlu’.

Improve Employee Management

As we already mentioned at the beginning, the human resources department has a lot of tasks on its hands. Probably one of the most important tasks is to improve employee management. But how can this department do this more effectively?

Between managing tasks, document organization, gathering feedback, and notifying staff regarding critical updates, there’s a lot we need to do. Fortunately, you can already use a CRM system in HR to help them perform all these tasks in a simpler, easier, faster way.

From automating some of these tasks to better communication inside Flowlu, these can all help your HR department to be more efficient and capable of handling all these tedious tasks.

Get Employee Feedback

Many companies have already realized that when their employees are happy they tend to be more productive. To make sure that they are happy and satisfied with their jobs, many company owners like to get employee feedback.

If you have already been doing this, you know that employee feedback is a great source of information that can help you maintain your staff happiness. However, this simple but powerful task can be improved so you can get even better results. Simply asking directly for feedback from your employees may not be working so well anymore. Some may not be willing to do so freely since they may be afraid to be fired because of what they say.

The good news is that when you are using a CRM system, you don’t need to ask employees directly for their feedback. You can get feedback using social media platforms, external websites, or even using surveys. You can then collect and organize all the feedback you get in Flowlu. This way, it will be easier to combine all the information you get to decide on the changes you need to make to make sure that your staff is happy.

Another aspect that you need to always keep in mind is that you should also get feedback from employees who are leaving the company. You do want to know why they are doing so. It may be because they are retiring, they may have found a better opportunity or any other reason. But by knowing the reasons why they are leaving your company, you may be able to make some changes to retain your best employees.

Make Sure That Your Staff Is Satisfied

Working can be exhausting for everyone. This is why you need to keep in mind that working only represents a part of the day for your employees. They still have a family, probably children attending school, elderly people living with them, and friends that like to hang out with. They have a life besides work. So, if they are so exhausted after they are at work, they don’t have the energy to do anything more. As you can easily understand, they are more prone to look for a better job that allows them to have a life besides work.

As you also know, it’s a lot better for your business to retain your current staff than to get a new one. After all, it takes time to integrate a new member into your company. This means that you need to pay a lot of attention to your employees and monitor their levels of happiness. You can identify if they’re satisfied or not with their performance level. With reporting tools in Flowlu, you can see how your employees are dealing with tasks and projects. Once you see that the performance of some employee became worse, it’s time to pay some personal attention to this person.

As soon as you get a better idea about how your employees feel, you can create initiatives to improve staff satisfaction and productivity.

Bottom Line

There’s no question that using a CRM system in HR like Flowlu can bring a lot of benefits to the entire company. We’re not only talking about maintaining a good relationship with customers. You need to maintain your employees happy to make sure they perform well. When these two goals are perfectly aligned, success is the only path you have.

See the most answers to the most frequently asked questions. You can find even more information in the knowledge base.
Knowledge base

CRM for recruit management is software that runs the whole recruitment process from end to end. It helps organize all the data related to applicants and current employees, as well as build a positive company vision.

CRM software helps employees streamline their work via automated pipelines, task boards, built-in messenger, and reporting. CRM software helps not only boost productivity but also monitor how satisfied employees are.

CRM for recruitment allows you to organize candidate data, rate them, and quickly access any contact information. Also, it helps to build an effective onboarding and training process for both new hires and employees.

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