Integración AV SAS is an audiovisual integration company based in Bogotá and Medellín, Colombia. Founded in 2006, Integración AV is today an organization that builds smart spaces like boardrooms, auditoriums, classrooms, crisis rooms, and other complex environments. The team’s work covers design, automation programming, and ongoing maintenance.
They support clients in education, corporate, residential, and government sectors, with a portfolio that includes global brands like Pfizer, Tenaris, and Accenture, as well as leading Colombian institutions such as Pontificia Universidad Javeriana. They also donate unused equipment to vulnerable communities and dispose of non-reusable items responsibly.
With more projects and clients, Integración AV found that spreadsheets and email threads weren’t enough to manage opportunities, daily tasks, and follow-ups. Flowlu helped them bring everything into one place, keep sales organized, and give the team clearer visibility.
At a glance
Main challenges before Flowlu:
Follow-ups were scattered across email and spreadsheets
Opportunities stalled without clear visibility
Daily work lacked structure
Information lived in too many places
Other tools were either too expensive or not intuitive
Impact after Flowlu:
Clear pipeline for every opportunity
Faster and more consistent follow-ups
Centralized information for the entire team
More predictable daily work
Easier collaboration between sales and project managers
Before Flowlu
For years, Integración AV managed operations the way many small companies do: spreadsheets for tracking, email for communication, and individual notes to keep up with follow-ups. This made it difficult to see which opportunities needed attention or what was happening across projects.
As the team grew, some details started to get lost in email threads. Follow-ups became harder to track. It soon became clear they required a more organized way to coordinate sales and project work without adopting a heavy or expensive system.
Evaluation & decision
When Integración AV was looking for a software solution, three things were especially important to them:
Cost: the new system needed to fit the company’s budget.
Fit: they required tools that worked for their day-to-day needs and stayed simple to use.
Ease of use: adoption would only happen if the interface felt intuitive.
Several platforms were reviewed, but many were either too costly or too complicated for the Integración AV team’s workflow. Flowlu was a good match because it offered the features they required at a fair price and was easy to use.
The CEO, sales team, and project managers were all involved in choosing a new tool. Once they tested Flowlu, they found it aligned well with how the team works. The company was able to start using Flowlu within just a few days. Adoption went smoothly, and Integración AV began organizing opportunities and tasks almost immediately.
Even without using every available module yet, the impact was noticeable from the beginning, especially around sales visibility and daily coordination.
Before Flowlu, follow-ups were easy to overlook. Now the pipeline gives the team a clear view of every opportunity, and automated reminders help them keep deals progressing.
Information in one place
They no longer need to sort through spreadsheets and emails to find what they need. Client details, tasks, and updates all live in Flowlu, which saves time and helps everyone stay on the same page.
More predictable daily work
Clear task assignments and deadlines help the team stay organized. It makes ongoing work easier to manage for Integración AV.
Shared knowledge across the team
The Knowledge Base helps centralize internal information. This means the team doesn’t have to repeat information as often, and new employees can learn the basics more quickly.
Modules the team uses most
Sales Pipelines & Contacts for managing opportunities
Task Tracking to organize daily work
Knowledge Base to store internal information
Impact
Faster responses to prospects
Clear overview of the entire sales pipeline
More reliable follow-ups
Centralized information that shortens search time
Better coordination between sales and project teams
Flowlu significantly improved how we track opportunities and close deals. Before using Flowlu, follow-ups were scattered and some prospects stalled without us noticing. With its centralized CRM and automated reminders, every opportunity now moves through a clear pipeline, ensuring timely responses and faster, more consistent deal closures.
Juan Carlos GutiérrezCEO of Integración AV
When asked for his advice for new Flowlu users, Juan Carlos Gutiérrez recommends starting with a few modules, learning them well, and expanding as the team becomes more comfortable. He notes that Flowlu’s ease of use supports adoption, especially when introduced gradually.
Key takeaway
Integración AV now has a straightforward way to keep opportunities, tasks, and internal knowledge in one place. For a 13-person team working across two cities and multiple sectors, that structure allows them to manage their workload without adding more tools or complexity.
Does your team still work with spreadsheets and scattered emails? Flowlu can make your pipeline and daily tasks easier to follow. Explore pipelines, task tracking, and the knowledge base to see how they fit your workflow.
